Look Up – NeoCon Show Installation

"Look Up" was an immersive installation designed for the NeoCon Show, inviting attendees to find inspiration in the people, materials, and environment around them.

Bagelgate

In October 2018, Apple released 70 new emoji designs, including a bagel—without cream cheese.

Philadelphia Cream Cheese, along with passionate fans, took to social media to address this glaring oversight. Their collective efforts persuaded Apple to update the emoji to include cream cheese, ensuring that bagel lovers everywhere could finally enjoy a more accurate depiction of their favorite snack.

MACI Arthroscopic Launch

Developed the launch campaign for MACI, an FDA-approved autologous cell-based cartilage therapy for arthroscopic delivery. The campaign included digital assets emphasizing Arthro instrumentation, messaging that reinforced the brand's core identity, and an HCP leave-behind introducing MACI Arthro and its key benefits.

Declare Your Freezedom!

A multi-channel campaign celebrating kids' rights to independence and "freezedom" during the summer. This vibrant and imaginative campaign brought to life a colorful, fun world crafted entirely from paper sculptures, designed to fuel kids' creativity and inspire them to Declare Their Freezedom!

Metcon 4 Campaign

The objective was to establish the Metcon 4 as the must-have Nike shoe of the season.

To achieve this, we orchestrated an unexpected and immersive gym takeover, combining bold visuals with high-quality workout experiences that encouraged trial of the Metcon 4. Personalized Nike gear, refueling meals, and curated shareable moments amplified the campaign's impact, all centered around the powerful message: "Just Don’t Quit."

This campaign seamlessly blended innovation, engagement, and brand storytelling to elevate the Metcon 4 as a standout choice for athletes.

Back-to-School Campaign – WE Teachers Award (2019)

In 2019, Walgreens launched a back-to-school campaign to honor teachers and highlight their dedication beyond the classroom. The campaign aimed to raise awareness of Walgreens’ partnership with the ME to WE Foundation, which helps fund programs for educators. It also encouraged the public to nominate their favorite teachers for a $500 WE Teachers Award.

Phase 1: Awareness
To build awareness, we asked kids why they thought teachers were so important, capturing their heartfelt and often humorous perspectives. This approach emphasized the invaluable role teachers play in shaping young minds and building communities.

Phase 2: Nominations
The campaign shed light on the national statistic that teachers spend an average of $480 out of pocket annually on classroom supplies. By framing this amount in a way kids could understand—highlighting how “unfathomable” it seems to them—we connected emotionally with audiences and underscored the importance of supporting teachers.

The campaign successfully combined heartfelt storytelling with actionable outreach, positioning Walgreens as a champion for education and a trusted partner in making a difference for educators.

Cinnamongraphs – Cinnamon Frosted Flakes Launch Campaign

To introduce Cinnamon Frosted Flakes to the market, we created Cinnamongraphs—a series of short, engaging online videos inspired by the popular cinemagraph style.

This simple yet eye-catching campaign was designed to immediately capture consumer attention, blending playful motion with the irresistible appeal of the new cereal. Each Cinnamongraph featured subtle, looping animations paired with bold visuals, highlighting the flavor and fun of Cinnamon Frosted Flakes.

The campaign successfully brought a fresh twist to digital advertising, sparking curiosity and driving awareness for the product launch.

Drug Campaign Launch

Developed and executed the launch campaign for FDA-approved NexoBrid, a prescription medication designed to treat deep partial-thickness and full-thickness burns. The campaign highlighted the product's innovative approach and clinical efficacy, targeting both healthcare professionals and patients.